As you know, the tone of an academic essay (that is, the style of language used) shouldn't be like that of a conversation. Therefore, it is usual to avoid the use of personal pronouns (I, we, us etc) as much as possible. The writer is supposed to make an objective presentation of his/her idea. In other words, the writer should rely on logical argument, plus evidence borrowed from other published work, to make the reader accept the point of view presented in the essay.
Don't use expressions like "I think..." or "In my opinion...", and never write questions addressed directly to the reader ("What do you think of...?", "Do you know...?"). For practice avoiding the use of personal pronouns, go to the link on the right titled "Avoiding personal language".
The following website has similar information as well.
http://www.monash.edu.au/lls/llonline/writing/arts/sociology/2.3.1.xml
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